建立长期可持续的表达结构。 Build a durable structure for expression.
- 定位:你在说什么,替谁说,为什么是你。 Positioning: what you are saying, for whom, and why it should come from you.
- 品牌语气:让不同平台上的表达仍然能被识别。 Brand voice: keep your expression recognizable across platforms.
- OPC:把关系导回你自己的长期连接方式,而不是完全外包给平台。 OPC: route relationships back into the channels you actually own.